ALLCITY Unveils New Brand Slogan “Sports Over Everything”

PHOENIX — ALLCITY announced today the launch of its new brand slogan, “Sports Over Everything,” signaling an evolution in the company’s mission and a renewed commitment to building powerful sports communities across its five cities. The new slogan reflects the company’s belief in sports as a unifying force, one that connects people beyond wins and losses and into lasting communities.

This brand evolution comes amid significant growth across ALLCITY’s network, especially at PHNX. In 2025, PHNX surpassed 48,000 subscribers on YouTube, while its expanding YouTube channel presence and podcast platforms drove more than 30+ million video views and audio downloads. These milestones underscore the scale and momentum of PHNX and the strength of its engaged fan communities.

“Sports have a unique power to bring people together. They unite us, move us, entertain us, and give us something to believe in,” said Eric Wedum, Creative Director at ALLCITY. “Sports speak to a connection deep within us. At ALLCITY, we strive to be a positive force in this world, to bring everyone together under one banner. For us, and for those like us, it will always be sports over everything.”

As part of this renewed focus, ALLCITY is also doubling down on the communities it has built in each of its markets while launching ALLCITY.OURCITY., a new umbrella initiative that will house all charitable and community-driven efforts across Arizona. To date PHNX has been involved with notable outlets like Big Brothers Big Sisters of America, Out of the Darkness Walks and Ryan House in an effort to create awareness, donations and volunteer work to help bolster crucial needs for the community they seek to bring together.

“Community can be a simple buzz word for corporations but it isn’t if you get out and serve the people in your city, that actually means something. By making true connections with people and organizations that help support those in need PHNX has found a way to truly engrain itself in the community beyond sports and create relationships that have meaningful impact on real lives beyond just digital connection.” said Gregory Esposito, General Manager at PHNX.

Through ALLCITY.OURCITY., the company will continue to partner with local nonprofits, athletes, teams, and brands to create meaningful impact in Phoenix and Tucson, the cities they predominantly serve. The initiative will centralize community events, youth focused programming, charitable activations, and mentorship opportunities, all rooted in the shared language of sports.

“Sports Over Everything” now serves as both a rallying cry and a guiding principle for ALLCITY’s content strategy, community engagement, and philanthropic efforts, reinforcing the belief that sports are more than entertainment, they are a connection, identity, and belonging.

For more information about ALLCITY and its community initiatives contact Press@ALLCITYNetwork.com or visit GOPHNX.com.